A website about iconic furniture for Extremis.
Extremis makes inspiring design furniture that merges necessity and quality to spark interactions. Outdoor furniture with exceptional functionality that stands the test of time. Something to love for a lifetime and to pass on to the next generation.
Extremis was having difficulties to speak to their different target audiences (architects, designers, retailers) on one and the same website. The website was not easy to navigate and visitors did not easily find what they were looking for.
Just as the furniture, the new website also had to stand the test of time. Being timeless and easy to expand and grow.
We made a structural change to the navigation. We clearly distincted between 'collections', where end customers can find inspiration, and 'products', with specific pages per product containing all the technical details an architect could need.
We also gave their website a clean and spacious redesign with a range of complementary components to build new pages.
Before going into the visual design of the website, we've mapped out the new website structure into a concept map. This then is the basis to design the full website.
Based upon the concept map I sketch out some low-fi wireframes. This is a way for me to think and plan on how to visualise the information that's needed on each page.
The design of the website is clean, spacious and timeless. This allows the iconic furniture speak for itself and sets the stage for the stunning photography. Both in context shots as in product shots.
We designed a set of complementary components to give Extremis the flexibility to build a wide range of different content pages with all kinds of content types.
At this point, they can build and preview pages quickly to test content, messaging, and user interaction. The components are meticulously designed to fit together, no matter the sequence or order.
Credits: Astrid Delmeulle, Bert Beernaert, Veerle Hansens, Tim Vermaecke, Stijn Maenhaut, Nathalie Leye, Janne Van Robays and the Extremis team.